Marissa Xiong
ROAM RHINO
TRAVEL APP FOR STORIES THAT RESONATE
Role: Social Media Manager
June 2023 - September 2024
Explore the feed
Built Rhino's first-ever social media playbook covering brand voice, posting rules, content guidelines, design, and interaction models
625% audience growth on Instagram in 1 year
Build organic and paid content across various platforms
Art direct & copywrite all content as solo team
3000% audience growth on TikTok in 1 year
Perform data analytics with tools like Meta Business Suite and TikTok Business
Campaign: #TravelTruths
Showcasing our values with honest takes on travel that connected with our audience
Over 20,000 impressions & 7,000 interactions across 3-month campaign
Maintaining a clean yet recognizable aesthetic true to brand guidelines
Transformed into in-person activation at SXSW 2024 Creative Industries Expo
Designed and launched as an organic campaign.
Original Content
Produce engaging original content showcasing travel inspo, app promotion, and diversity & inclusion
Art direct & copywrite as solo team
Engage with audience through comments, shares, and messages on daily basis
UGC with influencers
Maintain influencer relationships and produce collaborative content
Communicate brand guidelines, campaign goals, and guide the creative process