Furbo

Art & Copy: Marissa Xiong, Meridith Coen

Insight: There is scientific evidence that you need breaks every hour to one hour-and-a-half in order to encourage creative, productive thinking. However, in our work-driven culture, it feels frowned-upon to take those breaks.

Idea: Furbo's pet camera gives you a reason to take a break while still being a responsible person.

It's time for a furbreak.

Furbreaks: LinkedIn Learning Classes

This is a Furbo-sponsored LinkedIn Learning class that teaches healthy break habits, complete with fun new banners and logos. Anybody around the world can follow along to learn to break better.

Furbreaks Online Videos

These 30-second spots put a lighthearted spin on the daily wear-and-tear of our work lives. Just like us, our pets find stressors in their everyday lives; Furbo is here to encourage both humans and their furry friends to take a Furbreak.

Puppy Play Place

For humans without pets at home, this partnership with local animal shelters will allow people to watch & interact with rescue animals. Humans get a break from work, and the rescue animals get a break from the stress of shelter life.

People will also be able to access each animals' profile through either the Furbo app or on a kiosk outside of the Puppy Play Place.