Marissa Xiong
Bath&Bodyworks Candles
Art Director: Marissa Xiong
Copywriter: Sydney White
Insight: What is a Momfectionist? It's someone who is in the unattainable and endless pursuit of perfection, and also happens to be a mother. A Momfectionist can often be found:
-
constantly cleaning
-
drowning in responsibilities
-
indulging in feelings of failure
But the thing is, no one has their life together. Especially moms. You deserve inner peace, even when everything else in your life is just so...not.
Idea: Light a candle. Be present. Know peace.
Imperfectly,
Bath & Bodyworks
Grab life by the candle: Online videos
These 15-second spots invoke the stress that moms face on the daily. B&BW's candles offer a moment of peace and contemplation.
Relaxation corner with Spotify
B&BW curates calming Spotify playlists, timed to the recommended burn time of their candles, complete with recommended scents. No matter how your life is going, you can put on the playlist, light your preferred candle, and take a moment to just unwind.
Embrace your mess with Pinterest
With B&BW curated Pinterest boards, moms can come together to subvert the expectation of a picture-perfect home and family; it's time to embrace the mess of a life well-lived.
