The Nudge

Art Director: Marissa Xiong

Insight: Life is busy. Sometimes it can feel like choosing somewhere to go or something to do in our free time is a chore in itself, which is why we often gravitate towards the same places every time. We’ll bounce around a maximum of only 25 places at any given point in our lives.

Idea: The Nudge has one goal; to get people outside of their personal 25 and to take the stress out of finding a new place and making a new plan. The Nudge is here to give people a better day than the day-to-day.

Escape your 25.

Escape you 25: OOH

These subway ads are designed to reach people when they’re in the middle of their most frequent routine: the commute to work. These prints are meant to catch people’s eyes and tell them about the all-too-real thief of excitement, “the 25”.

(Subway mockups)

A Better Day Than the Day-To-Day: OLV

This spot tackles everyone’s favorite routine of binge-watching on streaming platforms and YouTube, with a 30 second spot that highlights the color that The Nudge can bring to your life.

After finding The Nudge, a new series of match cuts come into play, with vibrant colors in the scenes, upbeat music, and our character’s mood having made a 180.