Marissa Xiong | Art Director

Client: UT Austin's Center for Health Communication (CHC)

Description: For my senior capstone class, I acted as Agency Director for a student-run, full-service creative agency of 30+ students. We created a real-world campaign to promote the CHC's Health Training Communication Series (HCTS), an online education program for medical students to learn about patient communication. I worked with our five departments (Account, Strategy, Creative, Media, and PR) to ensure each aspect of the project spoke to the client's objective while remaining relevant to our target audience. Additionally, I stepped into various roles across departments as needed, gaining experience in every aspect of agency life.

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Find the project brief here.

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Find the full campaign book here.