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Talkbook
AN EASIER WAY TO JOURNAL

Role: Marketing Manager (contract)

March 2025 - Present

Building organic buzz on TikTok

Research, pitch, and guide content creators to build organic content for the app

Instead of relying on one branded account, we built bespoke accounts for brand ambassadors to generate organic impressions

Built UGC strategy based on relatability - leading to virality

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100K+ organic & paid impressions on each account

Emphasis on impressions & reach rather than vanity metrics like follower count

Crafting platform-tailored contenet

We recognize that not all platforms are built the same - our approach on Instagram differs from TikTok

Partnerships like this one generated 50,000 impressions per post 

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Utilizing Instagram collaboration function to take advantage of a creator's existing follower base

Customizing content strategy to match a creator's existing feed to better fit with Instagram's algorithm

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