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Marissa Xiong
Institute of culinary education
No. 1 Ranked Culinary School in America
Role: Social Media Associate
January 2023 - May 2023
Short-form video content
Filmed, edited, and posted short-form video content to official Instagram and TikTok pages
Build organic and paid content across various platforms
Designed & wrote content in a duo team
Perform data analytics with tools like Meta Business Suite and TikTok Business
Blogs, SEO, and other analytics
Wrote and published recipes to official ICE website
Utilized SEO research to optimize articles, titles, and other written content
Conducted weekly statistical analysis and presented to team for strategy sessions
Community work
Traveled with team throughout NYC for local community food programs
Filmed content while also answering live audience questions and aiding chef
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