Marissa Xiong
JENGA
Art Director: Marissa Xiong
Copywriter: Hanna Tinsio
Insight: With a little imagination and some healthy competition, even the most basic activities can feel like a high-stakes adventure. For those who prefer their dose of action and adrenaline from the comfort of their home, there’s Jenga. Even in its simplicity, Jenga offers the classic, sweat-inducing suspense we all love.
Idea: With Jenga, everybody can be their own main character.
ready, steady... Jenga
Prints narrate the intensity of Jenga’s game play through classic action-adventure scenarios.
In-game Ads
We’ll reach out to casual gamers with animated in-game ads, reminding them of Jenga’s timeless appeal.
Experiential: Jenga Grand Battle!
We’re combining the classic game of Jenga with your favorite action-packed stories. Through a partnership with everyone’s favorite fandoms, from Star Wars to Marvel, we’ll create themed Jenga sets to debut at San Diego’s Comic Con.
Our Jenga booth will feature a giant Jenga tournament, the Jenga Grand Battle, where teams can sign up to compete against each. One team’s representative will end up victorious, earning the grand prize of a free Jenga themed set of their choice, ultimately creating buzz around Jenga and this new product line.
